Pott CandlesKova Commerce

New Ads for October

4 October 2026  ·  These are the 10 ads I plan to put live from the content you sent on 1 October: three or four per ad set, chosen so each one is different from what is already running and gets a fair share of the budget. Approve or reject each ad. The copy under each set is copy you have already approved, used exactly as it is.
How to review: Mark each ad Approve or Reject. Your choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your choices are saved on this page and Casey can already see them.
Is the music on Ad 958 cleared for ads?
The search-bar Cook video plays a pop song with vocals. If it is not licensed for paid ads, Meta can mute or block it. If you are not sure, I can swap it for a track from Meta's free library before it goes live.
Cook3 ads · Cook campaign
People who cook at home and want the kitchen to smell fresh afterwards.
Sends to /collections/cook-candles
Three videos, each opening a different way: a question about the smell that hangs around after dinner, a search bar typing the problem, and "What is a kitchen candle?". The other new Cook files repeat the hob and dinner-table reviews that are already running, so I have left them out for now.

The ads

Ad 957 · Video
"You've washed up, wiped the sides, so why does your kitchen still smell of dinner?"
Opens on the problem as a question, which has been the strongest opening in Cook so far. Voiceover takes it from cooking smells to Cook, the refill, and "meet your new kitchen staple".
Ad 958 · Video
Search bar: "get rid of lingering cooking smells"
Search bar: Search bar: Search bar: Search bar:
A search bar types the problem, then cuts to Cook being lit around the kitchen. Music only, no voiceover. A new way of opening for the account.
Ad 959 · Video
"What is a kitchen candle?"
Explains what Cook is for, then walks through the Starter Pack: the handmade Pott, the first refill and the MatchPott, then "keep the pot and pop in a new refill".

The copy on these ads

All three run on the Cook copy you approved on 18 September (the same text as the Cook ads running now). Meta shows each person the version that suits them.
Primary text 1Already approved
Cook with garlic and onion and you can still smell it hours later? The Cook Candle leaves a fresh peppermint scent, designed to neutralise cooking odours instead of masking them. Light it as you start cooking. And when the wax runs out, you don't buy a new candle - you just buy a new refill.
Primary text 2Already approved
Air freshener masks cooking smells for ten minutes. The Cook Candle clears them properly. A fresh peppermint scent, and a refillable Pott, handmade in the UK. When the wax runs out, you order a candle refill instead of a whole new candle. One Pott. Years of use.
Primary text 3Already approved
You buy the candle Pott once. After that, you are only ever buying a refill. The Cook Pott is handmade by a UK potter and finished in sage green, looking beautiful on the worktop whether it is lit or not. Inside it, a fresh peppermint scent designed to neutralise cooking smells. When it runs low, a new candle refill drops straight in. Same Pott, new candle.
Primary text 4Already approved
Light it while you're cooking, and again when the washing up is done. Cook is a fresh peppermint scent - sharp, clean and designed to neutralise cooking odours instead of masking them. Handmade in the UK.
Primary text 5Already approved
This is the one people end up lighting every night. Fish, curry, garlic, fried oil. Whatever you're cooking, the kitchen needs resetting afterwards. The Cook Candle is designed to neutralise cooking odours and get your kitchen feeling fresh again. Handmade in the UK and designed to be refilled for life.
HOne Pott. Refill For Life.Already approved
HNeutralise Cooking Smells.Already approved
HThe Kitchen Candle You Refill.Already approved
HThe Cook Starter Pack.Already approved
HThe Candle For People Who Cook.Already approved
Seasonal3 ads · Seasonal ad set
Autumn shoppers: Fig, Tonka and the cosy-evening scents.
A Fig customer story, a Tonka customer quote on moving footage, and a quick refill demo. The other new autumn files are very close to the "Autumn scents have arrived" ads that are already running, so I have held them back to give these three a fair run.

The ads

Ad 960 · Image
Fig: "The season is here!! These are the best candles..."
Fig:
The text-box story style that has worked best across the account, on Fig. Links to the homepage.
Ad 961 · Video
Tonka: "This is my favourite candle to light this time of year"
Tonka:
Customer quote over footage of the lit candle. The same style as the Tomato review video that is doing well. Links to the Tonka collection. Updated 4 October with your corrected version (10 seconds, ends on the candle).
Ad 962 · Video
Refill demo: "Put your pot in a bowl of hot water, the wax will slip out"
Refill demo: Refill demo: Refill demo: Refill demo:
Eight seconds showing how easy the refill is. Links to the homepage. Updated 4 October with your new version.

The copy on these ads

The Fig and refill ads (960 and 962) run on P1 to P3 and every headline except "Tonka. Refillable Pott.", the autumn copy you approved. The Tonka video (961) runs on all five, the same set as the Tonka ads running now.
Primary text 1Already approved
Buy the Pott once. After that, just refill it. When the wax runs out, sit your Pott in warm water, lift out the old wax disc and drop a new refill in. It takes about a minute. Same Pott. New scent, whenever you fancy one.
Primary text 2Already approved
Every Pott is thrown on a wheel by an independent potter here in the UK, then glazed by hand - so no two are ever quite the same. It takes weeks to make one. It stays on your shelf for years. The candle inside is the only part you replace.
Primary text 3Already approved
Most candles get burnt, and that’s the end of them. A Pott works differently. The Pott stays on your shelf, year after year. Only the candle refill inside changes. Warm and woody as the evenings draw in. Brighter again when spring comes round. Whatever suits the season. One Pott. Every season.
Primary text 4Already approved
If you want one scent for autumn, make it Tonka. Rich tonka bean with earthy patchouli and smooth cedarwood - warm, comforting and made for cosy evenings. Pair it with our handmade Heather Pott, then when the candle burns down, simply refill it. The Pott stays, ready for whatever scent you fancy next. ★★★★★ “The throw is amazing. It fills the house with the most beautiful smell.” - Natalia
Primary text 5Already approved
Autumn scents have arrived. Already have a Pott? Just choose your candle refill. Lift out the old wax, drop the new one in, and change the scent of the whole room. New to Pott? Our Starter Pack has everything you need in one box: a handmade Pott, your first candle refill and a MatchPott for your matches. Fig and Tonka are waiting.
HBuy The Pott Once.Already approved
HKeep the Pott. Refill the Scent.Already approved
HMade By Hand. Kept For Years.Already approved
HTonka. Refillable Pott.Already approved
HYour New Evening RitualAlready approved
Everything Else4 ads · Everything Else ad set
Everyday Potts: Orangery, Sea Salt and the core range.
Right now one Sea Salt Starter Pack video takes most of this ad set's budget, so these four bring in different reasons to buy: a customer story about Orangery, a Sea Salt scent video, a review about trying a new refill each time, and a Starter Pack unboxing.

The ads

Ad 963 · Image
Orangery: "The best candle ever, really fills the room"
Orangery:
Customer story in the text-box style, which this ad set does not have yet. Links to the homepage.
Ad 964 · Video
Sea Salt: "It genuinely smells like standing by the sea"
Sea Salt: Sea Salt: Sea Salt: Sea Salt:
Hands and voiceover, all about the scent: sea salt, lily of the valley and driftwood. Links to the homepage.
Ad 965 · Image
"I love that I can get a different refill every time"
Five-star review on choosing a new scent with each refill. Links to the homepage.
Ad 966 · Video
Starter Pack unboxing: "Candle season is here"
Starter Pack unboxing: Starter Pack unboxing: Starter Pack unboxing: Starter Pack unboxing:
Unboxing at home, walking through the handmade Pott, the first refill and the MatchPott. Links to the homepage.

The copy on these ads

All four run on the copy already running in this ad set (the same text as the Sea Salt Starter Pack video).
Primary text 1Already approved
Buy the Pott once. After that, just refill it. When the wax runs out, sit your Pott in warm water, lift out the old wax disc and drop a new refill in. It takes about a minute. Same Pott. New scent, whenever you fancy one.
Primary text 2Already approved
Every Pott is thrown on a wheel by an independent potter here in the UK, then glazed by hand - so no two are ever quite the same. It takes weeks to make one. It stays on your shelf for years. The candle inside is the only part you replace.
Primary text 3Already approved
Most candles get burnt, and that’s the end of them. A Pott works differently. The Pott stays on your shelf, year after year. Only the candle refill inside changes. Warm and woody as the evenings draw in. Brighter again when spring comes round. Whatever suits the season. One Pott. Every season.
HBuy The Pott Once.Already approved
HKeep the Pott. Refill the Scent.Already approved
HMade By Hand. Kept For Years.Already approved
HYour New Evening RitualAlready approved
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